In 2025, Sisense partnered with analysts at Nucleus Research to investigate the ROI of client Bigtincan. They learned the partnership not only yielded a 215% ROI, but a 20% revenue increase among top-tier customers.
Unlocking growth through AI-powered analytics
Bigtincan, a leader in enterprise sales enablement, wanted to provide real-time insights to its customers. But with engineering teams bogged down by manual reporting tasks and limited self-service analytics capabilities, scaling their analytics infrastructure was a major challenge.
Bigtincan needed an AI-powered analytics platform to modernize its data strategy, empower business users, and unlock new revenue opportunities. After evaluating their options, Sisense emerged as the preferred choice due to its API-first architecture, robust visualization capabilities, and extensive customization options, enabling seamless integration within Bigtincan’s platform.
The results? A whopping 215% return on investment (ROI), a 6.2-month payback period, and truly game-changing efficiency gains.
Download the full case study to learn how Bigtincan achieved these results.
The challenge: Breaking free from manual reporting
Before implementing Sisense, Bigtincan’s analytics workflow was manual, time-consuming, and inefficient:
Engineering resources were stretched thin, constantly fielding requests for custom reports.
Customer success teams lacked real-time insights, slowing response times and decision-making.
Support escalations related to analytics were high, creating frustration for both internal teams and customers.
As Bigtincan expanded, these challenges became unsustainable. The company needed a scalable, self-service analytics solution that could meet the needs of both internal teams and enterprise customers—without adding more workload to engineering.
The solution: Embedded, self-service analytics
Bigtincan evaluated multiple analytics platforms, including Amazon QuickSight, before choosing Sisense for its unmatched flexibility, API-first architecture, and AI-powered insights.
With the Sisense embedded analytics platform, Bigtincan was able to:
Enable self-service analytics—business users could now explore data and generate reports independently.
Reduce analytics-related su`pport escalations by 90%, freeing up customer success teams.
Free up two engineers, saving $240,000 annually by eliminating repetitive reporting tasks.
Drive a 20% revenue increase among top-tier customers by leveraging data-driven sales strategies.
Reduce customer churn by 2%, improving customer engagement and retention.
By integrating Sisense directly into its platform, Bigtincan empowered users with in-context insights—without requiring them to switch between multiple systems.
See how Bigtincan achieved a 215% ROI—get the full case study.
The impact: Faster growth, smarter decisions
By embracing the AI-driven, self-service analytics Sisense offers, Bigtincan not only improved internal efficiency but also strengthened its position as a leader in enterprise sales enablement.
For companies looking to reduce operational overhead, accelerate revenue growth, and empower business users with actionable insights, Bigtincan’s success story proves the power of embedded analytics.
Want to learn how your organization can turn data into a revenue driver? Book a demo.